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ARC's Sound-to-Silicon Audio Solutions
PC/Laptop Audio Solution
Create a Home Entertainment Center Listening
Experience on PCs and Laptops While Significantly
Reducing Manufacturing Costs
 The ARC® Personal Computer and Laptop audio solution comprises the industry leading Sonic Focus™
audio enrichment products that significantly reduce manufacturing costs while delivering a home
entertainment system experience to consumers. ARC's PC/Laptop audio solution is fully integrated and
delivers a complete audio development and IP offering to OEMs.
ARC Sonic Focus products breathe new life into the digital music experience, using acoustical modeling
and analysis techniques to reconstruct the excitement and clarity eliminated from compressed music.
The Sonic Focus products rejuvenate the sound of compressed audio, reduce power consumption and
support downsized audio component needs. Sonic Focus mastering tools and services allow OEMs to get
the highest audio performance from every component dollar.
Spotlight: ARC Sonic Focus™ Audio Enrichment Products
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Sonic Focus
- Restores information lost in compression
- Adds clarity to the entire audio spectrum
- Enhances & preserves original voice tonality
- Limits listener fatigue
- Natural Surround Sound
- Physical modeling of audio sound stage
- No pre-encoding required of any content
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Alternative Approaches
- Does not reduce compression artifacts
- Muffles one frequency to emphasis another
- Alters the tonality of vocals/dialog
- Creates listener fatigue
- “Picket fencing,” narrow “sweet spot”
- Phase differences and delay techniques
- Requires surround-encoding
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 Using ARC's Sonic Focus products, a leading PC manufacturer was able to reduce the number of speakers
in their system and eliminate the need for a subwoofer and related drivers saving millions of dollars in
development costs over the lifetime of the product. By enabling their PC with high quality audio
playback of music, movies, and games, this OEM customer also achieved real segment differentiation
over competitive offerings. With ARC's Sonic Focus audio enrichment products consumers benefit from
a home entertainment listening experience while OEMs deliver a unique device with significantly
reduced BoM costs.
Benefits to OEMs
- A complete audio development and IP solution
- Achieves highest quality sound with the greatest cost savings
- Enables OEMs to develop scalable product platforms to offer consumers a good, better, or best device
- Lowers bill of materials and production costs
- Eliminates need for costly audio components
- Multiple semiconductor companies offering ARC-Based™ chips
- Windows Vista and XP versions available
- Media Center Edition Interface
- Sonic Focus processing compatible with any audio player software
Highlights
Adaptive Dynamics Refinement System™
- Overcomes the negative effects of data compression
- Adds clarity and focus, reducing listener fatigue
- Works on stereo, multi-channel and extrapolated content
Virtual Bass™
- Compensates for <180Hz bass response of smaller speakers and enclosures
- Adds harmonics and nuances to produce realistic, vibrant sensations of deep bass, conveying the intended emotion and impact
X-Matrix™
- Enhances the sound field creating virtual surround sound through 2.0/2.1/3.1 systems as well as headphones
- Preserves and enhances dialog through a virtual center channel
- Expands the sweet spot without ‘picket fence’ side-effects
- Improves clarity and definition of vocals
Extrapolator™
- Creates 5.1/7.1 channel information from stereo content with lifelike front and rear environments
- Works with movies, music, and games
- Requires no pre-encoding of stereo source material
- Increases dynamic impact during playback
System Mastering Tools and Services
- Enables manufacturers to tailor the sound to a system's speakers and cabinet enclosure
- Users provided a simple way to choose options via GUI
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