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ARC International Introduces New Members of Executive Management Team

SAN JOSE, Calif., and ST. ALBANS, England, February 19, 2009 – ARC International (LSE: ARK), a leading provider of consumer IP to OEM and semiconductor companies worldwide, announced today three appointments to its executive management team. These proven professionals will direct ARC’s current successful “Sound-to-Silicon” strategy now gaining traction with both SoC and OEM companies. Leading the drive are Michael Franzi, worldwide vice president of marketing; Sean Redmond, vice president of worldwide field operations; and Craig Slayter, senior vice president of multimedia solutions. All report to Carl Schlachte, president and CEO of ARC International.

“Mike, Sean, and Craig have proven track records in managing and growing a business and each embodies a unique set of skills that will aggressively drive ARC’s growth,” said Carl Schlachte. “Mike Franzi brings a wealth of experience from audio companies like SRS Labs, where he was VP of sales and marketing, and THX Ltd., where he was chief marketing officer. Sean comes with a proven record of growing a worldwide field operation at major electronics companies, most recently boosting international sales at Cadence to over $300 million annually. And Craig, who will take on the responsibility for ARC’s vertically integrated solutions initiative after having previously managed ARC’s embedded software business, brings to this new position over 25 years of experience in system software, embedded systems, semiconductor IP licensing and system-on-chip technology businesses.”

“Michael Franzi will oversee all marketing activities in the company including business unit and corporate marketing functions,” Schlachte continued. “His insight and perspectives on the consumer electronics market will be invaluable as ARC continues forward with its focus on vertically integrated multimedia solutions. To accelerate ARC’s global customer engagements and relationships, all regional sales managers and field technical support personnel report to Sean Redmond.”

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About ARC International plc
ARC International is a world leading provider of consumer IP to OEM and semiconductor companies globally. ARC’s award-winning, vertically integrated audio and video solutions enable high quality multimedia content to be captured, shared, and played on a wide range of electronics devices. ARC’s 150+ customers collectively ship hundreds of millions of ARC-Based™ chips annually in products such as Mobile TVs, Portable Media Players, WiFi-/WiMAX-enabled computers, flash storage, digital cameras, network appliances, and medical and government systems.

ARC International maintains a worldwide presence with corporate and research and development offices in San Jose and Lake Tahoe, Calif., St. Albans, England, St. Petersburg, Russia, and Hyderabad, India. For more information visit www.ARC.com. ARC International is listed on the London Stock Exchange as ARC International plc (LSE: ARK).

ARC and ARC-Based are trademarks or registered trademarks of ARC International with the U.S. Patent and Trademark Office and other international trademark organizations. All other brands or product names contained herein are the property of their respective owners. This press release may contain certain "forward-looking statements" that involve risks and uncertainties, including the development, implementation, and release of features described herein. These are at the sole discretion of ARC International. Licenses from 3rd parties for certain software and essential patents may be required depending on licensee's use/implementation. For other factors that could cause actual results to differ, visit the company’s Website as well as the listing particulars filed with the United Kingdom Listing Authority and the Registrar of Companies in England and Wales.

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ARC International Introduces New Members of Executive Management Team

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