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SMSC ARC-Based™ Embedded Controllers Now Shipping in PC Applications

SAN JOSE, Calif., and ST. ALBANS, England, February 3, 2009 – ARC International (LSE: ARK) a leading provider of consumer intellectual property (IP) to OEM and semiconductor companies worldwide today announced that its processor IP, incorporated in certain SMSC embedded controllers, is now shipping in volume. A long-time ARC customer, SMSC’s ARC-Based™ embedded controllers manage the user interface, power management, and operating temperature in many PC designs.

“SMSC was attracted to the ARC solution because it matched very well with our strategic goal of creating application specific standard products that are unique for each of our customers,” said Christine King, president and CEO of SMSC. “With the ARC solution, we are able to craft an integrated circuit that is highly targeted at efficiently solving our OEM customers’ individual requirement, thus enabling each of our customers to achieve differentiation knowing that the chip we supply will not be made available to any competitors.”

“The success SMSC is having with their product offering points out the value that ARC affords each of its customers,” said Carl Schlachte, president and CEO of ARC International. “The ability to tailor the ARC processor IP to reduce silicon cost by removing unnecessary functionality and increase performance by adding unique capability ensures each of our customers produces a chip that is differentiated. And as SMSC has shown, the design tool support ARC provides enables our customers to create their differentiation with no impact on their time to market.”

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About ARC International plc
ARC International is a world leading provider of consumer IP to OEM and semiconductor companies globally. ARC’s award-winning, vertically integrated audio and video solutions enable high quality multimedia content to be captured, shared, and played on a wide range of electronics devices. ARC’s 150+ customers collectively ship hundreds of millions of ARC-Based™ chips annually in products such as Mobile TVs, Portable Media Players, WiFi-/WiMAX-enabled computers, flash storage, digital cameras, network appliances, and medical and government systems.

ARC International maintains a worldwide presence with corporate and research and development offices in San Jose and Lake Tahoe, Calif., St. Albans, England, St. Petersburg, Russia, and Hyderabad, India. For more information visit www.ARC.com. ARC International is listed on the London Stock Exchange as ARC International plc (LSE: ARK).

ARC and ARC-Based are trademarks or registered trademarks of ARC International with the U.S. Patent and Trademark Office and other international trademark organizations. All other brands or product names contained herein are the property of their respective owners. This press release may contain certain "forward-looking statements" that involve risks and uncertainties, including the development, implementation, and release of features described herein. These are at the sole discretion of ARC International. Licenses from 3rd parties for certain software and essential patents may be required depending on licensee's use/implementation. For other factors that could cause actual results to differ, visit the company’s Website as well as the listing particulars filed with the United Kingdom Listing Authority and the Registrar of Companies in England and Wales.

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SMSC ARC-Based™ Embedded Controllers Now Shipping in PC Applications

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